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Talent Lab Workshop:

Renewals and Upgrades

Leveling Up Donor Relationships in Your Annual Fund Campaign Reserve Your Spot

What’s the secret to a razzle-dazzle annual fund campaign? It’s focused attention on renewing and upgrading donor gifts year-over-year. But it’s not just about getting more money from a donor base; it’s about enhancing your relationship with your donors.

In Renewals and Upgrades, we’ll teach you how to build the essential steps for effectively renewing and enlarging gifts for a win-win relationship.

In this workshop, attendees will:

  • Understand why this should be a strategic focus.
  • Learn to identify which data points uncover the best leads to see future ROI.
  • Outline a campaign plan targeting mid-level donors.

This workshop is for mid-level managers and directors of a development team in the arts and cultural industry.

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Price: $89
Length: 90 Minutes
Delivery: Online
Register Now

Finally, a workshop designed to grow your professional impact.


“TRG gets you onboard with the culture and inspires you to implement their best practices extremely well.” Tate LeClair, Director of Development
Springer Opera House
“Ever since you have done TRG 30 roundtables, I’ve turned the phones off for that time so my entire Box Office can tune in. I’m committed to it because I think it’s good for us.” Lisa McCullough, Director of Audience Services
Boston Ballet
“The Loyalty Planning Clinic was a great experience and investment—we’ve gained new tools for moving forward in this moment and beyond. It was an incredibly informative workshop with collaborative participants and tremendous facilitators.” Danielle M. Dove, Director of Marketing & Sales
Indiana Repertory Theatre
What You’ll Learn
Resiliency Areas of this Workshop
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

Transforming 21st century organizations require four key areas to maintain resiliency.

Key Outcomes

Talent Lab workshops are active learning experiences. When you sign up, you should expect:

  • To have honest conversations during breakout sessions.
  • To have your mobile phone available for workshop interactivity.
  • To take notes to share ideas learned with your teammates.

Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.

Your Faculty

Katie Hey joined TRG Arts in 2021. A UK ex-pat now based in Minneapolis, MN, Katie brings more than a decade of sales and fundraising experience to the role of Consulting Analyst.  Using data as a road map, Katie works hand-in-hand with clients to maximize revenue in support of the overall organizational mission. She enjoys balancing industry best practices with creative experiments to drive the greatest impact. 

Before joining TRG Arts, Katie led fundraising efforts at the internationally recognized Playwrights’ Center, and the Guthrie Theater. Katie holds a Master’s in Drama and Theater Studies from the University of Kent, Canterbury. 

Katie Hey

Consulting Analyst