An full auditorium giving a standing ovation to a performance
Talent Lab Workshop:

Segmenting Campaigns for Relationship Optimization

Marketing and development team collaboration increases customer satisfaction, loyalty, and advocacy.

Reserve Your Spot
Marketing and development teams often function in a silo-ed consumer relationship mindset: donors vs. ticket sales.

Outdated perspectives, revenue goals, and organizational structures only fuel this misguided mindset and leave revenue opportunities on the table.

It’s time to view consumers through a contemporary lens of holistic relationship-building. Marketing and development working in collaboration is a winning powerhouse strategy when campaigns are segmented for relationship optimization.

Why? Making consumers the focal point increases customer satisfaction, loyalty, and advocacy.

In this workshop, attendees will:

  • Gain a clear understanding of current best practices in segmentation.
  • Know how to target their communication to specific consumers with empathy, clarity, and an experimental mindset.
  • Develop cross-team alignment in shifting from “me” to “we.”
This workshop is for mid-level managers and directors of development and marketing teams in the arts and cultural industry.
$89 USD
New dates Upcoming Workshops
Nov 10, 2022 at 9am MST
Length: 2.5 hours
Delivery: Online

Finally, a workshop designed to grow your professional impact.

What You’ll Learn
Resiliency Areas of this Workshop
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

Transforming 21st century organizations require four key areas to maintain resiliency.

What To Expect

Talent Lab workshops are active learning experiences. When you sign up, you should expect:

  • To have honest conversations during breakout sessions.
  • To have your mobile phone available for workshop interactivity.
  • To take notes to share ideas learned with your teammates.

Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.

Your Workshop Leaders

Katie Hey joined TRG Arts in 2021. A UK ex-pat now based in Minneapolis, MN, Katie brings more than a decade of sales and fundraising experience to the role of Consulting Analyst. Using data as a road map, Katie works hand-in-hand with clients to maximize revenue to support the overall organizational mission. She enjoys balancing industry best practices with creative experiments to drive the most significant impact.

Before joining TRG Arts, Katie led fundraising efforts at the internationally recognized Playwrights' Center and the Guthrie Theater. Katie holds a Master's in Drama and Theater Studies from the University of Kent, Canterbury.

Jenny Cohn joined TRG Arts in 2021. This Iowa native, now Los Angeleno, began her theatre career as a props designer before transitioning to marketing and patron services for the past ten years at Boston Court Pasadena, 89.3 KPCC, and REDCAT. Her props career began at Totem Pole Playhouse and took her to Los Angeles Opera, Antaeus Theatre Company, Surflight Theatre, Everyman Theatre, Baltimore Center Stage, and many more.

As a Client Success Manager, Jenny supports clients in maximizing their data to understand audiences, increase revenue, and grow sustainability. Jenny holds a B.A in Theatre from Tulane University and credits Totem Pole Playhouse for giving her theatre profession its start.

Katie Hey

Consulting Analyst

Jenny Cohn

Client Success Manager