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Talent Lab Workshop:

Your Impact with GenAI

Practical Tactics for Arts and Cultural Leaders Reserve Your Spot

Learning to use Generative Artificial Intelligence (GenAI) may seem intimidating or even impractical. But this technology is part of our daily lives, and leaders who learn to use it will be ahead of everyone else.

Your Impact with GenAI workshop will help you discover the steps for using GenAI to improve productivity. Attendees will receive a workbook for creating an “AI Roadmap” for them and their teams.

How to use GenAI with your team? Here are a few suggestions:

  1. Targeted Campaigns: GenAI can analyze consumer data and behavior patterns to generate personalized marketing campaigns. By doing this, marketers and fundraisers can create campaigns that increase engagement and conversion rates.
  2. A/B Testing and Optimization: GenAI can analyze data and conduct A/B testing experiments to optimize strategies. As a tool, GenAI can identify the most effective parts by testing different variations of campaign elements helping professionals make data-driven decisions to maximize marketing and fundraising efforts.
  3. Predictive Analytics: GenAI can analyze historical fundraising and marketing data to predict future behavior. By leveraging this resource, marketing, and fundraising professionals can anticipate preferences and optimize resource allocation for maximum impact.

TRG’s Jill Robinson will co-present this workshop with Rick Bawcum of Cimatri: the go-to resource for leveraging the power of Artificial Intelligence.

This workshop is for professionals working at arts and cultural institutions.

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Price: $89
Length: 2 Hours
Delivery: Online
Register Now

Finally, a workshop designed to grow your professional impact.


“TRG gets you onboard with the culture and inspires you to implement their best practices extremely well.” Tate LeClair, Director of Development
Springer Opera House
“Ever since you have done TRG 30 roundtables, I’ve turned the phones off for that time so my entire Box Office can tune in. I’m committed to it because I think it’s good for us.” Lisa McCullough, Director of Audience Services
Boston Ballet
“The Loyalty Planning Clinic was a great experience and investment—we’ve gained new tools for moving forward in this moment and beyond. It was an incredibly informative workshop with collaborative participants and tremendous facilitators.” Danielle M. Dove, Director of Marketing & Sales
Indiana Repertory Theatre
What You’ll Learn
Resiliency Areas of this Workshop
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

Transforming 21st century organizations require four key areas to maintain resiliency.

Key Outcomes

Talent Lab workshops are active learning experiences. When you sign up, you should expect:

  • To have honest conversations during breakout sessions.
  • To have your mobile phone available for workshop interactivity.
  • To take notes to share ideas learned with your teammates.

Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.

Your Workshop Leaders

Jill Robinson

CEO

More about Jill Robinson keyboard_arrow_right
Follow Jill: LinkedIn

Jill Robinson

Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades. From early career achievements with regional symphony orchestras to her leadership building TRG Arts (The Results Group for the Arts) into a renowned international, data-driven change agency, Jill’s expertise and counsel are sought out by arts and cultural executives worldwide. Jill believes in the transformative power of arts and culture experiences, and that positive, profound change in the business model of arts organizations leads to artistic innovation that can inspire entire communities. Read more of Jill’s bio.

Rick Bawcum

CEO & Founder | Cimatri

Rick Bawcum, CAE, CISSP

Rick describes himself as a 'Disruptioneer' working with clients to help them benefit from radical change in business models due to technological innovation. His superpowers lie at the intersection of change management and technology; working with associations and non-profits to connect their strategies to tangible value for members and staff. He holds a Bachelor of Science degree from Regis University specializing in Finance, HR and Business Administration. He and his wife live in Alexandria, Virginia and they love to travel and visit with their children and grandchildren.

Thomas Altman

Co-Founder | Tasio

Thomas Altman

Thomas Altman is a data scientist, association expert and entrepreneur. His first introduction to the world of associations was a decade ago when he took a job implementing AMS solutions right out of graduate school. With a degree in applied statistics and machine learning, he immediately saw a gap in what associations were doing with data and what was possible. He saw data either go unused or used to create flashy dashboards that had no impact on helping associations deliver on their missions. Thomas quickly realized that analytics that don't lead to measurable action are, at best, entertainment and, at worst, a waste of resources. He's dedicated his career to changing that and helping associations create data-driven action plans so they can know what needs to be done and know that it's working.