Analytics & Research

Analytics & Research

Understand audiences. Then take action.

A good doctor diagnoses the symptoms before prescribing treatment. A good mechanic looks under the hood before writing an estimate. What makes a good arts leader? The smartest ones use data to take a deep look at root causes before making major changes.

Are you able to identify and address the root causes of your biggest challenges? It’s easy to point to seemingly unsolvable external factors, when solutions may lie in tweaking your existing practices. For example:

  • Is your shrinking subscriber base due to the “dying subscription model”? Data might reveal a root cause of low retention among single ticket buyers—something that you can work to change.
  • Is your low member acquisition due to declining arts participation? Data might reveal a low data capture rate at the front desk, which undermines your ability to invite current visitors back.

TRG’s analytics suite keeps our clients grounded in actionable truth, so that they can evolve with best practices to grow more loyal patrons. Armed with an accurate assessment of your organization or community, you can take informed actions that will grow loyal patrons and sustaining revenue.

Ready to get started? Talk to us today
about the best partnership for your needs.

Schedule a call with TRG

What people are saying about TRG's Analytics & Research:

"TRG has reoriented our thinking about ticketing in the digital age. They have provided our team a fact-based language to help interpret our patron and ticketing data for our entire staff. We only thought we knew our data. Now we live in it."

Jeff Loeb
Associate General Manager
The Pantages Theatre 


"Our biggest learning [from the Patron Loyalty Index] was this general concept of looking at patrons more holistically, taking into account subscriptions, single tickets, event attendance, and donations to identify loyalty. This analytical method led us to see who those patrons really are and quantify the importance of keeping them."

Bill Melamed
Chief Marketing and Development Officer 
Hubbard Street Dance Chicago 

Research & Analytics Options:


Patron Loyalty Index

TRG's signature analysis details loyalty—household by household in your database—to identify addressable loyalty groups. Read more>>

Key Metrics

Learn the major loyalty trends among your patrons as compared with other organizations. Read more>>

Arts Community Research

TRG is America's leading researcher of how people attend and give to the arts organizations in their community. Read more>>

Ready to chat about a partnership with TRG?
Contact us at

Get in touch:      

US: 719.686.0165 

UK: 020 7438 2040

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Global Headquarters
90 S. Cascade Avenue
Suite 510
Colorado Springs, CO 80903
US: 719.686.0165
UK: 020 7438 2040
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