Despite widespread reports of the subscription’s decline, these loyalty programs continue to generate a large amount of revenue for performing arts organizations. Knowing what we know about audiences in 2016, what strategies are proven to help the...

The Situation: Royal Manitoba Theatre Centre (Royal MTC) was stable throughout the recession. However, the company saw a dip in patron-generated revenue in the 2011–12 season, attributed to changes in their entertainment landscape, including the...