The Background York Theatre Royal’s work with TRG Arts began in part to solve what might be considered a “good problem”. Each year, as early as March, long lines would form at York Theatre Royal’s (YTR) box office, full of loyal patrons looking to...

Introduction to Theatre Royal Wakefield In the county of West Yorkshire lies a town of 150,000 people called Wakefield, home to the small but mighty Theatre Royal Wakefield (TRW), boasting a Victorian Theatre that has been in service since 1894. We...

How A Small Theatre Company Achieved Big Results Nine Who Dared: Courage at Little Rock. Photo: Bonnie Bologna. The Situation Great River Educational Arts Theatre (a.k.a. GREAT) is a small but mighty regional producing theater company in central...

Data Center Case Study Featuring Philadelphia Ballet Success in any job, project, or goal requires the right tools. For those whose job it is to build audiences for arts and cultural venues, we believe TRG Arts Data Center is the right tool. Whether...

How Round House Theatre found their audiences again by focusing on perception of success, inventory management and dynamic pricing. The Background In the fall of 2019, Round House Theatre, one of the DC area “Big Six” professional theatres, had just...

A Blockbuster alone won’t transform the loyalty of your audiences. Used purposefully and as part of a long-term strategic plan, that blockbuster can have a great part to play. The Background Northern Stage had aspirations to revolutionise their...

Despite widespread reports of the subscription’s decline, these loyalty programs continue to generate a large amount of revenue for performing arts organizations. Knowing what we know about audiences in 2016, what strategies are proven to help the...

The Situation: Royal Manitoba Theatre Centre (Royal MTC) was stable throughout the recession. However, the company saw a dip in patron-generated revenue in the 2011–12 season, attributed to changes in their entertainment landscape, including the...