Marketing and development often work from different calendars, use different metrics, and operate with different mindsets. But here’s the thing: they’re talking to the same people.

In today’s arts sector, campaign budgets are tight, but expectations aren’t. We’re watching teams strive to do more with less; stretching every dollar, chasing every click. In this landscape, the margin for error is razor-thin. But if your campaigns...

In today’s arts and culture sector, teams are under pressure to deliver more results with less. Less time. Less budget. Campaigns have to work harder, and every message has to count. The smartest place to start? Segmentation.

At your arts organization, do ticket buyers and subscribers “belong” to marketing or development? The immediate goals of each department are different, but both need to speak directly with your audiences regularly. It then becomes important to ask -...

What is the right next step for each audience member? A dining experience? Membership? Simply to buy a ticket to the next event?