Pricing is one of the most consequential leadership decisions in the arts, but too often it is guided by instinct, emotion, fear, or habit. These responses feel protective, even empathetic. Yet in practice, they hold organizations back from building...

In the arts, we have grown used to cycles of crisis and recovery. Inflation, shifting audience behaviors, and rising costs have widened the gap between expenses and revenues. Too often, pricing has been left to habit, fear, or emotion. But pricing...

High, medium, or low demand; each scenario requires a different approach. Too often, pricing is treated as “set it and forget it.” But demand is dynamic, and your pricing should be too. Done well, pricing can maximize per-seat revenue, deepen...

Fear and emotion often creep into pricing conversations when decisions are made on instinct instead of evidence. The good news? The data you already have can provide crucial clarity.

Pricing is one of the most powerful strategic levers in an arts organization, yet it’s often overlooked or delegated. The impact, however, is felt everywhere: the quiet pressure behind every budget meeting, every board conversation, every anxious...

Pricing isn’t just a marketing tactic, a programming decision, or a box office task. It’s one of the most consequential leadership decisions you’ll make. The way you set, communicate, and adapt your prices impacts your revenue, audience trust, and...

Think about the last time your organization had a true blockbuster on its hands. Maybe it was the Nutcracker at Christmas. Maybe it was a chart-topping musical, or a star soloist whose name alone filled the house. The kind of production where seats...

The scoreboard most arts leaders are trained to watch is the box office. Did it sell out? How close did we get to a full house? These metrics feel familiar, even comforting, but in today’s economic reality, they can be dangerously misleading.

For years, many arts leaders have treated price as fragile. Raise it, and demand might collapse. Hold it steady, and at least audiences will keep coming. But the truth is the opposite: holding back on price is costing the sector far more than...

There’s no escaping it: financial pressure is tightening across the arts sector. From rising production costs to declining public funding, the squeeze is real, and it’s hitting just as many organizations are still rebuilding teams and reconnecting...