The scoreboard most arts leaders are trained to watch is the box office. Did it sell out? How close did we get to a full house? These metrics feel familiar, even comforting, but in today’s economic reality, they can be dangerously misleading.

For years, many arts leaders have treated price as fragile. Raise it, and demand might collapse. Hold it steady, and at least audiences will keep coming. But the truth is the opposite: holding back on price is costing the sector far more than...

There’s no escaping it: financial pressure is tightening across the arts sector. From rising production costs to declining public funding, the squeeze is real, and it’s hitting just as many organizations are still rebuilding teams and reconnecting...

Managing demand and scaling your hall requires a comprehensive strategy that balances revenue, accessibility, and audience experience. Many arts organizations assume that if they just tweak ticket prices based on demand, they’ll maximize revenue....