When sales slow, most teams reach for a discount. It feels fast. It feels visible. It feels like action. But as I explored in our recent Deeper Dive Webinar, these sorts of discounts can quietly shape audience behavior in ways that erode long-term...

Complimentary tickets are a go-to strategy for arts organizations when demand feels soft, but are they as harmless as we often assume?

Lower-demand performances are a reality for every arts organization. Not every show is meant to sell out. Not every program will appeal to everyone.

High, medium, or low demand; each scenario requires a different approach. Too often, pricing is treated as “set it and forget it.” But demand is dynamic, and your pricing should be too. Done well, pricing can maximize per-seat revenue, deepen...

When the cost of everything is rising—from lumber to lattes—it’s tempting to fight inflation with one blunt tool: raising ticket prices. But what if the key to growing revenue isn’t raising prices, but rethinking how we manage demand?

There’s no escaping it: financial pressure is tightening across the arts sector. From rising production costs to declining public funding, the squeeze is real, and it’s hitting just as many organizations are still rebuilding teams and reconnecting...