The Revenue Reset
Three essential free webinars for performing arts professionals to plan smarter, price better, and lead with confidence through uncertainty.
Plan smarter. Sell stronger. Navigate uncertainty.
TRG Arts invites you to a three-part webinar series designed to help arts leaders maximize revenue across the core pillars of their audience strategy: pricing & demand management, subscriptions, and single tickets.
With economic turbulence and rising costs putting pressure on every income line, these sessions deliver urgent, real-world guidance to ensure your next season isn’t just another uphill battle, it’s your comeback year. Each 30-minute webinar is grounded in data-driven counsel and includes a special opportunity for a free 1:1 follow-up with a TRG expert to discuss how you can implement your learnings in practice.
Inflation-Busting Pricing Strategies for Your Next Season
In an economic climate where every seat and every dollar matters, smart pricing is mission-critical. Join TRG for a focused session on how to plan your next season with pricing that keeps pace with inflation, aligns with demand, and grows both loyalty and yield.
Will your pricing and scaling choices help your season succeed—or hold it back before it begins?
Date: Tuesday May 20th
Time: 11:30am ET / 4:30pm BST
Location: Online
Cost: Free
Duration: 30 minutes
2026 Subscription Success Starts Now
From streaming to subscription boxes, audiences are more familiar than ever with membership models. But ironically, the performing arts—the original pioneers of subscriptions—have lost sight of the full rewards of these recurring revenue models.
Discover how fellow arts leaders are revitalizing their subscription and membership programs using data-driven tactics that actually drive growth, loyalty, and long-term revenue.
Date: Wednesday May 21st
Time: 12pm ET / 5pm BST
Location: Online
Cost: Free
Duration: 30 minutes
Make Every Single Ticket Count
You only get one season on-sale, so let’s make it count. With pressure on revenue rising and on-sales looming, your single ticket strategy can’t be left to chance.
This session will focus on tactics you can implement immediately to increase early sales, boost frequency, and maximize revenue through smart planning and coordinated execution.
Date: Thursday May 22nd
Time: 12pm ET / 5pm BST
Location: Online
Cost: Free
Duration: 30 minutes
Register below for the Revenue Reset Webinar Series
You can register once for the full series or choose to attend individual webinars based on what matters most to your organization right now.
Dig into the Details
Find out more about each of the webinars in the series below.
Inflation-Busting Pricing Strategies for Your Next Season
Tuesday May 20
11:30 am ET / 4:30 pm BST
Learn how to align price and demand to protect yield and influence buying behavior before your next season is on sale.
In an economic climate where every seat and every dollar matters, smart pricing is mission-critical. Join TRG for a focused session on how to plan your next season with pricing that keeps pace with inflation, aligns with demand, and grows both loyalty and yield.
Before you finalize your next season, make sure your pricing and scale-of-house strategies are built for today’s realities. With rising costs, shifting buyer behavior, and pressure to deliver financial results, your admission inventory must do more than just fill seats—it must drive sustainable income.
In this session, TRG’s consultants will walk you through proven approaches to align pricing and inventory with audience demand, so your revenue potential is maximized from the very first sale.
Will your pricing and scaling choices help your season succeed—or hold it back before it begins?
This webinar is for you if:
- You’re unsure whether your current pricing strategy reflects audience behavior
- You’ve seen inconsistent sales or flat/declining revenue, even with strong programming
- Your house looks full—but the bottom line doesn’t reflect it
- You're preparing for a new season and want to make smarter decisions before going on sale
What you'll learn:
- The key principles behind demand-based pricing and inventory management to maximize yield, and keep ticket revenue at pace with inflation.
- What “perception of success” really means; and how to create it
- How to scale your pricing and seating plan to respond to real demand, not just legacy traditions or assumptions
- Tactics to implement now so you don’t leave money on the table late
2026 Subscription Success Starts Now
Wednesday May 21
12:00 pm ET / 5:00 pm BST
Discover how fellow arts leaders are revitalizing their subscription and membership programs using data-driven tactics that actually drive growth, loyalty, and long-term revenue.
From streaming to subscription boxes, audiences are more familiar than ever with membership models. But ironically, the performing arts—the original pioneers of subscriptions—have lost sight of the full rewards of subscription.
Now is the moment to reimagine your messaging, segmentation, and timing—before your next season’s campaign launches.
In this practical session, TRG’s consultants will share proven campaign strategies that drive loyalty, reduce churn, and grow subscription income—even in turbulent times.
Are you ready to launch a subscription campaign that truly earns loyalty and income?
This webinar is for you if:
- Your subscription base is shrinking, or harder to convert.
- You're unsure how to balance fixed and flexible packages.
- Your campaign performance has stalled—or isn’t being tracked at all.
- You need to turn audience relationships into reliable revenue.
What you’ll learn:
- TRG’s top campaign planning tactics for increasing subscription units and revenue.
- How to use segmentation and pacing data to drive campaign performance.
- Top tips for messaging, timing, and offers that convert.
- Practical examples from organizations who’ve reversed declines and grown loyalty.
Make Every Single Ticket Count
Thursday May 22
12:00 pm ET / 5:00 pm BST
You only get one season on-sale, so let’s make it count. With pressure on revenue rising and on-sales looming, your single ticket strategy can’t be left to chance. With campaign timelines tighter and audiences more distracted than ever, your next single ticket campaign must be strategic, segmented, and timely to capture revenue.
This session will focus on tactics you can implement immediately to increase early sales, boost frequency, and maximize revenue through smart planning and coordinated execution.
Are you ready to open your next season with confidence?
- Your single ticket buyers are booking later and spending less.
- You rely on last-minute sales or heavy discounts to try and hit your goals.
- You’re launching your season soon and want to avoid leaving money behind.
- You need a campaign plan that aligns sales, marketing, and development teams.
- The essential ingredients of a high-impact single ticket campaign.
- How to build pacing strategies that drive urgency and early buying.
- Segment-led tactics that increase multi-buying and reduce churn.
- Ways to improve collaboration across departments for better outcomes.