Analysis from TRG Arts: TRG's official blog

Aug23

 

There’s a lot of jargon in our industry, particularly when it comes to subscriptions. A “Choose Your Own” subscription at one organization is a “flex pass” at another, and a “Build Your Own” at another. The term covers a number of different loyalty schemes, from a pack of vouchers to hard tickets that you choose in advance.

There’s no Google Translate for subscription jargon yet, but below is a basic glossary we originally published for our recent case study with Long Wharf Theatre. We recently revised the list to add even more terms. If you'd like to impress your marketing colleagues, make your industry friends jealous with your vocabulary, or simply confuse your significant other when you talk about work, read on.

Posted by Britney Hines | Aug. 23, 2017 6:00 AM

Jun28

David Seals
How does the country’s largest theatre company, who sells 450,000 tickets a year, get to know each individual patron so well that they write thank you notes of joy? How does a large organization speak so relevantly that its patrons describe themselves as “flabbergasted” and “blown away?” The answer is nerdier than you’d expect: data segmentation.
Posted by David Seals | Jun. 28, 2017 10:50 AM

Jun20

Why do we present art?

It’s crucial that every staff member at an arts organization understand this question. In 2016, we’d undertaken a project to diversify our audiences called “Democratizing Our Stages.” As part of that and in preparation for artistic planning for the 2017-18 season, I did an exercise with our staff that was designed to connect myself and my staff with The Cultch’s “why.” 

Posted by Amelia Northrup-Simpson | Jun. 20, 2017 3:59 PM

Jun09

Have you ever looked at your ROI numbers and thought that your money just doesn’t go as far as it used to? If so, you’re not alone.

Our partners at the National Center for Arts Research (NCAR) put out a report recently on metrics by sector for arts organizations. Among the metrics they analyzed was response to marketing efforts.

 

Posted by Amelia Northrup-Simpson | Jun. 9, 2017 2:39 PM

Jun07

Once you know what your needs are, you’ll want to be to calibrate the size of your segments for a given campaign. In this case, size does matter. In the last video in our Ugly Data Series, Amelia Northrup-Simpson, Director of Strategic Communication, will show you how to use your patron data after it is cleaned and organized.

This is the final video in our Ugly Data series where we are bringing you the fundamentals of data stewardship. 

Posted by Mary Alice Nichols | Jun. 7, 2017 2:43 PM

May31

How does a well-planned and consistent segmentation strategy make your job easier? It will help your organization effectively market to patrons, targeting certain segments for certain offers, and help you understand your patrons’ behavior. In this video, Claudia van Poperingen of TRG Arts explains how to organize and segment your data so it’s strategically divided into east-to-use groups. 

This is the second video in our Ugly Data series where we are bringing you the best practices in data stewardship. 
Posted by Mary Alice Nichols | May. 31, 2017 1:58 PM

May24

Is your data ugly? Your arts organization may have terrific branding, a high converting website, a top-of the-line CRM system, and beautiful photos of your productions or exhibitions. Unfortunately, if the data you have on your patrons is dirty, incomplete, or poorly segmented, building patron relationships and loyalty is much harder. That’s why data stewardship, the ongoing process of maintaining data for action, is so important.

This is the first video in our Ugly Data series where we are bringing you the fundamentals of data stewardship. 

Posted by Mary Alice Nichols | May. 24, 2017 10:55 AM

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

Upcoming Events

Professional Development Workshops

 

Executive Summit in North America - October 12-13, 2017; Colorado Springs, CO

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Conferences

American Museum Membership Conference - November 6-9, 2017; Seattle, WA

Americans for the Arts - National Arts Marketing Project (NAMP) - November 10-13, 2017; Memphis, TN



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