Analysis from TRG Arts: TRG's official blog

Aug14

On August 29, Data Center 2.0 will launch. Based on feedback from superusers during beta testing, here are our top three favorite new features: 

  1. A New Interactive Dashboard: snapshots of your patron data that allows you to quickly manage your campaigns and organizational health.
  2. New Campaigns Module: a better organizational structure to easily monitor all your marketing and fundraising campaigns in one place, with statistics about each list.
  3. New Interface: a modern design with improved navigation and an intuitive user experience, that is now mobile-friendly!    
Over the years, Data Center has helped organizations like New York City Ballet, Delaware Theatre Company, and Orpheus Chamber Orchestra attain their marketing and fundraising goals. 
Posted by Britney Hines | Aug. 14, 2018 8:35 AM

Aug13


In 2017, Matt Graber and San Diego Rep decided that it was the right time for them to move forward with revamping their strategy around subscription. Following an intensive one-day planning session with TRG, Matt took home the collaboratively created strategy with newly-infused ideas on how to grow more and spend less. 


The net result: San Diego Rep spent 35% less on marketing while exceeding their prior year subscription revenue by 21%. All with 5 months left in their season. 

Posted by David Seals | Aug. 13, 2018 2:44 PM

Jun19

 
 Eric Nelson
Client Development Officer

I recently rejoined TRG Arts team in the newly created role of Client Engagement Officer (having been on staff previously as a Senior Consultant). Having been a consultant, and now on the Client Development team, gives me a unique perspective on how I can work with I recently rejoined TRG Arts, 
having been a Senior Consultant from 2007 to 2009. In my newly created role, Client Engagement Officer, I strategize with potential, former, and current clients regarding how they can achieve deeper patron engagement and realize greater revenue growth.
Posted by Gemma Nelson | Jun. 19, 2018 4:46 PM

May23

 
 Jill Robinson
President & CEO, TRG Arts

This past April, CEO Jill Robinson attended the Canadian Arts Summit at the Banff Centre for Arts and Creativity for a weekend of arts leadership conversation and cultivation across Canada.  As an invited guest speaker and panellist, Jill shares her insight and perspective on the experience.

The Canadian Arts Summit is one of the most high-impact professional experiences I’ve had the pleasure of being included in.  Wonderful speakers, creative locations, and great dialogue that is operationalized in a way to help cultivate a set of intense experiences for arts leadership in Canada.  “How do you do it?” I asked Nichole Anderson Bergeron, President & CEO of Toronto-based Business for the Arts, the host and creator of the event.

Posted by Jill Robinson | May. 23, 2018 5:08 AM

Mar16

If we believe our patrons want and deserve the best, then why are we offering them the least. In this new blog post by Senior Consultants, Lory Bowman and Kate Hagen, contemplate how smaller packages represent a missed opportunity with full subscription.

In an effort to provide choice for potential package buyers, we can undermine our ability to acquire full season subscribers with the right strategic messaging. This is problematic for loyalty, as TRG Arts research shows that flex buyers have double the attrition rate of subscribers.

Posted by Kate Hagen | Mar. 16, 2018 3:56 PM

Jan22

Jill Robinson
President & CEO

At the close of 2017, the National Center for Arts Research (NCAR) published a report The Burden of Rising Expenses: The Bottom Line in the Arts. 

The report looked at financial data of over 4,800 US arts organizations between 2013 and 2016, and raised the question "Are organizations bringing in enough revenue to cover their expenses?"

Jill's latest essay examines the findings alongside what we see in our work at TRG Arts: sustainability continues to be hard work for arts and cultural organizations. 

Posted by Jill Robinson | Jan. 22, 2018 12:00 AM

Jan16

There was a moment during dinner when one of the executives started singing.

 
 David Seals 
Director of Client Development


It often happens, sharing great food and wine together, that we ask our Executive Summit attendees to describe one of the most meaningful (or hilariously bad) arts experiences of their lives. We ask the question because, after a day of data-driven conversation about success metrics, leadership, and management—it’s important to remember why we all got into this business.

We don’t sell widgets. The art is The Why.

Posted by David Seals | Jan. 16, 2018 3:03 PM

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

Upcoming Events


Professional Development Workshops

 

6-8 March, 2019 - TRG Arts Executive Summit; York, England

May 9-10, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Museums Association Annual Conference & Exhibition - 8-10 November 2018; Belfast

NAMP Conference 2018 - November 9-12, 2018; Seattle, WA



Admin Login