Every ticket sold is an opportunity. To meet the revenue needs in the arts sector, making the most out of every single ticket purchase is becoming an absolute necessity. With subscription rates fluctuating and first-time ticket buyers disappearing...

What Can Patron Loyalty Do for You in 2025? Throughout 2024, TRG has frequently reminded the sector of the importance of patron loyalty. We build our counsel based on audience loyalty to secure reliable and recurring revenue for our clients. But...

2024 is soon nearing its end - and what a journey it has been. This year we have covered the story of the rising cost of doing business, shared how to take special care to manage your advocate and lapsed segments, and of course, we have really...

Arts and Culture Leaders,

In the competitive world of arts and culture, loyal patrons—your advocates are the key to sustained growth. At TRG Arts, we’ve developed the RFMG framework to help organizations understand and engage their most committed supporters: Recency,...

Just two weeks ago, I presented the Keynote speech at Leap Technology’s 2024 Patron Manager Community Meeting in (chilly) Las Vegas. It was a wonderful event, full of the positive energy of a community that hadn’t been together as a group since...

Why should your organization care about recurring revenue? Here’s why: even before the pandemic, running non-profit arts and cultural organizations meant running businesses driven less by available revenues and market demand and much more by...

I’ve been known for saying “…it’s a tax status, it shouldn’t be an attitude…” and recently I’ve been thinking about this statement. I’ve been thinking about the differences in beliefs, mindset and attitude that exists in charitable/non-profit...

In a recent presentation to the League of American Orchestras, Eric Nelson and Kate Hagen tackled one of the most pressing issues facing our sector today: customer churn. With lockdowns and shutdowns behind us, we are working tirelessly to bring new...

Welcome to the latest evolution of Purple Seven!