Unbridled passion is the key to success, right? In his conversation at APAP 2025 with Jill Robinson, Seth Godin suggested a different truth: while passion and authenticity are valuable, they can be overrated. Instead, disciplined consistency and the...

Why are we here? It’s tempting to believe that the future of the performing arts will be defined by digital access. But as Seth Godin and Jill discussed at APAP 2025, that’s not the future. Not because the technology won’t exist, but because the...

Executive Summary - Key Findings Data from 385 CRMs of arts venues illustrate two years of extremely challenging trading in all territories. While reductions in sales and revenues in 2020 were universally catastrophic, the pace of recovery between...

When organizations evaluate ticket sales, they often focus on total revenue. It’s the big-picture metric that reflects financial health and sustainability. But if you want to optimize ticket sales effectively, there’s another critical measure you...

A recent study from Campaign for the Arts lays bare a hard truth: the UK ranks among the lowest spenders on culture in Europe. Local government spending on cultural and heritage services has plummeted, all whilst inflation and running costs continue...

In the arts sector, success often feels fleeting. A record-breaking season or a standout fundraising campaign can feel like a lucky break—a brief high point in an otherwise challenging year or years. But sustainable success isn’t luck – its...

What worked last year might not work this year. With audience behaviors shifting, costs rising, and competition intensifying, it’s critical for arts organizations to reassess and optimize their marketing strategies. If your campaigns are...

Driving audience engagement and achieving sustainable revenue growth starts with asking the right questions. Knowing how to prompt and guide your sales and marketing team is key to ensuring they deliver excellent results.