Managing demand and scaling your hall requires a comprehensive strategy that balances revenue, accessibility, and audience experience. Many arts organizations assume that if they just tweak ticket prices based on demand, they’ll maximize revenue....

Introduction Post-pandemic audience rebuilding has been a challenge for many performing arts organizations, but Minnesota Orchestra has proven that strategic engagement, dynamic pricing, and data-driven segmentation can turn recovery into...

No matter how urgent the present moment feels, arts leaders are always looking ahead. While much about the future remains unpredictable, one thing is certain: AI is here, and its impact is unavoidable.

In our latest webinar, Eric Nelson of TRG Arts and Karen Yair of The League of American Orchestras shared Benchmark insights into revenue, ticket sales, subscriptions, and donor behaviour, based on aggregated data from over 50 U.S. orchestras.

At almost every arts conference or industry gathering, a familiar concern is shared: “What do we do about all the last-minute ticket buyers?” For decades, arts organizations have worried about the increasing number of patrons making purchasing...

Case Study: Arkansas Symphony's Membership and Ticket Sales Growth The Arkansas Symphony Orchestra (ASO) first launched a monthly membership program in August 2017. Seeking to amplify the effectiveness of their membership program, ASO began a...

Sheffield Theatres increases ticketing revenue while also lowering the price on thousands of tickets The Situation: In autumn 2015 Sheffield Theatres was in a good place, seeing increasing revenue returns and having won UK Regional Theatre of the...

As we reflect on 2024’s performing arts data and project forward into 2025, a few key trends emerge. TRG’s Arts & Culture Benchmark—the largest dataset of arts consumption in the world—gives us a powerful lens through which to understand audience...

As we step into 2025, the performing arts sector faces a landscape shaped by shifting audience behaviors, economic realities, and evolving technology. Based on the latest data and trends, here are our bold predictions for the year ahead—and what...

The live arts and performing culture sector remains in a period of unprecedented disruption. Recent conversations among industry leaders reveal a dual reality: on the one hand there is a palpable fatigue from years of upheaval exacerbated by global...