When the cost of everything is rising—from lumber to lattes—it’s tempting to fight inflation with one blunt tool: raising ticket prices. But what if the key to growing revenue isn’t raising prices, but rethinking how we manage demand?

There’s no escaping it: financial pressure is tightening across the arts sector. From rising production costs to declining public funding, the squeeze is real, and it’s hitting just as many organizations are still rebuilding teams and reconnecting...

Mid-sized UK venues are doing more than ever; but not always earning more.

If You Want More Subscribers Next Year, Don’t Wait Until Next Year to Start That was the central message of our recent webinar, 2026 Subscription Success Starts Today. Led by Senior Consultant Kate Hagen, the session dug into what arts organizations...

What if pricing strategy, not audience demand, is what’s holding the UK performing arts sector back?

Audiences may be returning, but ticket income tells a more complicated story.

A major new TRG Arts study, tracking the performance of 177 UK arts organisations, reveals both promising signs of post-pandemic recovery and growing pressures that could affect long-term sustainability.

Curtain at 8:00pm. Matinee at 2:00pm. For decades, these standard start times have been as fixed in the performing arts world as assigned seating and paper programs. But audiences have changed — and so have their habits. But in today’s unpredictable...

In the arts, it’s easy to assume that when a patron doesn’t come back within a year, they’ve moved on. Maybe they didn’t like the programming. Maybe they didn’t have a good experience. Maybe they’re just gone. But what if they’re not?

In today’s climate, uncertainty is a constant. Between shifting audience behaviors, economic pressure, and political turbulence, it’s no surprise that many arts organizations are feeling stretched — emotionally, financially, and strategically. So...