What if every customer walked through your doors wearing a name tag that said: “Hi, here’s exactly what I need next to keep coming back.” They don’t. But, their behavior is telling you. If you know how to listen.

We’ve all been there. Receiving an irrelevant email that makes us question why we ever gave our details in the first place. In the arts, that experience isn’t just annoying. It’s costly. Because for every generic message sent to a lapsed patron,...

Not all patrons are equal. Yet too many campaigns treat them like they are. If you're still blasting the same message to everyone in your CRM, it might be time to rethink your segmentation strategy. Because when you treat a first-time attendee the...

Imagine an orchestra where every section has a different sheet of music. The strings are playing Brahms, the brass are playing Bernstein, and the percussion? Well… Everyone’s talented. Everyone’s committed. But the result is chaos.

What happens when marketing and development teams truly align? At Syracuse Stage, collaboration, shared segmentation, and coordinated planning unlocked new opportunities; not just for efficiency, but for deeper patron relationships. Here’s how that...

Marketing and development often work from different calendars, use different metrics, and operate with different mindsets. But here’s the thing: they’re talking to the same people.

In today’s arts sector, campaign budgets are tight, but expectations aren’t. We’re watching teams strive to do more with less; stretching every dollar, chasing every click. In this landscape, the margin for error is razor-thin. But if your campaigns...

In today’s arts and culture sector, teams are under pressure to deliver more results with less. Less time. Less budget. Campaigns have to work harder, and every message has to count. The smartest place to start? Segmentation.

Retention is hard. With so many tactics competing for your team’s time and attention, it can be tricky to know which ones to keep, which to ditch, and which to rethink. To help, we’re sharing a short game from the latest episode of Leading The Way:...

In today’s economic landscape, arts organizations face the constant challenge of maximizing income while managing tight budgets. One vital concept that can clarify your financial decisions and improve your marketing and fundraising effectiveness is...