In 2020, Theatre Royal Plymouth, nestled in the historic maritime city of Plymouth England, embarked on a transformative journey to significantly grow its membership base, which then consisted of 1,535 members across a three-tiered structure. A...

Staying ahead of audience engagement and fundraising is a continuous challenge at arts organizations. As a sector, we are much better at getting new audiences in the door than we are at keeping them engaged (talking about you 85% attrition rate),...

Dynamic pricing is a tale of two critiques; either hailed as a revenue-maximizing strategy or denounced for making high demand experiences unaffordable for many. Putting strong feelings either way aside, when used strategically, dynamic pricing is a...

“What are Seattle’s biggest theaters banking on to keep them going? Subscriptions.” –Seattle Times, March 21, 2024

The transformative power of AI is undeniable. From eradicating diseases, helping address environmental challenges, powering drones, enabling cyber-attacks and threatening entire industries and even governments, AI will change our world. It's impact...

There’s a buzz at Newcastle Theatre Royal (NTR), and the numbers tell a story of remarkable growth and strategic success. From outpacing pre-pandemic sales to launching a high-performing membership scheme, NTR is setting an example for arts...

Churn, churn, churn, – the ever-present thorn in the side of the performing arts sector. We all know that drawing in crowds is only half the battle—keeping them coming back is where the real challenge lies. It’s a strictly necessary nut to crack,...

Answers to complicated problems are sometimes found in simple questions. If you are working through the challenging tasks at your arts organization like scaling your hall, programming a season, or pulling off a successful donation campaign, let us...

One of the most pivotal moments in the journey of your patrons is the leap from mere transacting to giving. Understanding this transition from audience member to donor is key for arts administrators seeking to secure sustainable support for their...

The previous issue of the Monday Digest Newsletter featured a revealing article based on TRG’s Benchmark data, indicating that, as a sector, ticket prices need to rise another 10% just to catch up to the 29% higher costs since 2019. This necessary...