Welcome to the latest evolution of Purple Seven!

At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.

Data Analysis in Partnership with David Brownlee and Data Culture Change

As the year 2023 draws to a close, it's a time for reflection, celebration, and appreciation of the incredible achievements and outstanding successes of our clients, who have not only met but often exceeded their goals in remarkable ways. From...

Case Study: Arkansas Symphony's Membership and Ticket Sales Growth The Arkansas Symphony Orchestra (ASO) first launched a monthly membership program in August 2017. Seeking to amplify the effectiveness of their membership program, ASO began a...

Data Analysis in Partnership with David Brownlee and Data Culture Change

The Background York Theatre Royal’s work with TRG Arts began in part to solve what might be considered a “good problem”. Each year, as early as March, long lines would form at York Theatre Royal’s (YTR) box office, full of loyal patrons looking to...

Introduction to Theatre Royal Wakefield In the county of West Yorkshire lies a town of 150,000 people called Wakefield, home to the small but mighty Theatre Royal Wakefield (TRW), boasting a Victorian Theatre that has been in service since 1894. We...

How A Small Theatre Company Achieved Big Results Nine Who Dared: Courage at Little Rock. Photo: Bonnie Bologna. The Situation Great River Educational Arts Theatre (a.k.a. GREAT) is a small but mighty regional producing theater company in central...