Ticket sales data. You are probably either swimming in it or wandering through the desert. Either way, it can be hard to know which data points are the most useful to track. Your ability to be closely monitor ticket sales performance is as important...

It's September, that means you’ve already been getting ready for holiday programming for months! Your campaigns are likely already set, but let’s cover another crucial piece of the campaign, bring the momentum into next year.

In the competitive world of arts and culture, loyal patrons—your advocates are the key to sustained growth. At TRG Arts, we’ve developed the RFMG framework to help organizations understand and engage their most committed supporters: Recency,...

At your arts organization, do ticket buyers and subscribers “belong” to marketing or development? The immediate goals of each department are different, but both need to speak directly with your audiences regularly. It then becomes important to ask -...

In a recent presentation to the League of American Orchestras, Eric Nelson and Kate Hagen tackled one of the most pressing issues facing our sector today: customer churn. With lockdowns and shutdowns behind us, we are working tirelessly to bring new...

Welcome to the latest evolution of Purple Seven!

At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.

Data Analysis in Partnership with David Brownlee and Data Culture Change

As the year 2023 draws to a close, it's a time for reflection, celebration, and appreciation of the incredible achievements and outstanding successes of our clients, who have not only met but often exceeded their goals in remarkable ways. From...

Case Study: Arkansas Symphony's Membership and Ticket Sales Growth The Arkansas Symphony Orchestra (ASO) first launched a monthly membership program in August 2017. Seeking to amplify the effectiveness of their membership program, ASO began a...