What is the right next step for each audience member? A dining experience? Membership? Simply to buy a ticket to the next event?

Why the First 90 Days Matter In Jill’s last blog, she asked arts leaders to imagine that for the next 90 days, their teams would focus on earned revenue above all else with consistence and discipline. The first three months of any new year are...

What Can Patron Loyalty Do for You in 2025? Throughout 2024, TRG has frequently reminded the sector of the importance of patron loyalty. We build our counsel based on audience loyalty to secure reliable and recurring revenue for our clients. But...

Ticket sales data. You are probably either swimming in it or wandering through the desert. Either way, it can be hard to know which data points are the most useful to track. Your ability to be closely monitor ticket sales performance is as important...

It's September, that means you’ve already been getting ready for holiday programming for months! Your campaigns are likely already set, but let’s cover another crucial piece of the campaign, bring the momentum into next year.

In the competitive world of arts and culture, loyal patrons—your advocates are the key to sustained growth. At TRG Arts, we’ve developed the RFMG framework to help organizations understand and engage their most committed supporters: Recency,...

At your arts organization, do ticket buyers and subscribers “belong” to marketing or development? The immediate goals of each department are different, but both need to speak directly with your audiences regularly. It then becomes important to ask -...

In a recent presentation to the League of American Orchestras, Eric Nelson and Kate Hagen tackled one of the most pressing issues facing our sector today: customer churn. With lockdowns and shutdowns behind us, we are working tirelessly to bring new...

Welcome to the latest evolution of Purple Seven!

At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.