The quality of your patron database stewardship has massive impact on the success or failure of every campaign and therefore, your revenue and long-term sustainability.

Data Center Case Study Featuring Philadelphia Ballet Success in any job, project, or goal requires the right tools. For those whose job it is to build audiences for arts and cultural venues, we believe TRG Arts Data Center is the right tool. Whether...

How Round House Theatre found their audiences again by focusing on perception of success, inventory management and dynamic pricing. The Background In the fall of 2019, Round House Theatre, one of the DC area “Big Six” professional theatres, had just...

In our world of performing arts, pricing is always at the center of the conversation. You only need a quick search on social media to see that the discussion around price is also an emotional one.

If you have been considering a full suite consulting relationship with TRG Arts, you have seen the terms Progressive and Comprehensive Consulting, the two main consulting programs we offer.

Both marketing and development departments are responsible for deepening patron loyalty at arts organizations. When they work together, everyone wins.

The truth is, what gets measured gets managed.

Can subscriptions still work? We spoke with Robbie Kalman Baxter, author of “The Forever Transaction,” to dispel 3 harmful beliefs about subscriptions. For decades, arts and culture organizations have deployed — and often cherished — loyalty...

You’re thinking about buying a Data Center license, so what’s the first concern you might have about this decision? Maybe “How much is it going to cost my organization?”