“Doing it all” has become the default survival mode. Every arts leader knows the feeling: inboxes overflowing, budgets tightening, teams shrinking, but the goals keep multiplying. You’re told to rebuild audiences, increase donations, deepen...

Arts leaders are working harder than ever to attract new audiences, but too often that effort comes at the expense of the relationships already in the room (or database). Across the field, most audiences don’t return within 18 months. And with that...

Leading an arts organization today can feel like walking a tightrope. Rising costs, shifting audience habits, and revenue that swings from season to season make it harder than ever to balance artistic ambition with financial reality.

Across the arts and cultural sector, there’s a common refrain: “We need more new audiences.” But data tells a different story. In most organizations, 80% of customer databases have no future booking.

At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.