Our latest insights, blogs and resources.
Key contacts, media coverage and press releases.
Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.
February 19, 2025
As we step into 2025, the performing arts sector faces a landscape shaped by shifting audience behaviors, economic realities, and evolving technology. Based on the latest data and trends, here are our bold predictions for the year ahead—and what they mean for arts organizations looking to thrive.
TRG Arts
February 19, 2025
How did the performing arts sector perform in 2024, and what can we expect in 2025? In this webinar recap, we dive into key data trends on single tickets, subscriptions, donations, and holiday programming. Discover what’s driving audience behavior, where opportunities for growth exist, and how arts organizations can stay ahead.
TRG Arts
February 13, 2025
Minnesota Orchestra has proven that strategic engagement, dynamic pricing, and data-driven segmentation can turn recovery into record-breaking growth. With a focus on subscription retention, multi-buy engagement, and new acquisitions, Minnesota Orchestra partnered with TRG Arts to implement a subscription campaign that resulted in significant audience expansion and revenue increases.
TRG Arts
February 11, 2025
February brings thoughts of love, but in the arts sector, how do we invest in the relationships that lovingly sustain our organizations? As we step through Valentine’s Day and deeper into 2025, instead of searching for new audiences or quick fixes, the answer may lie closer than we think: love the ones you’re with.
Eric Nelson
February 10, 2025
What key insights will shape the arts sector in 2025? Join TRG Arts' Eric Nelson and Andrew Cotlar for a data-packed webinar.
Eric Nelson and Andrew Cotlar
February 6, 2025
In September 2023, Chichester Festival Theatre partnered with TRG Arts to strategically deepen audience relationships and drive loyalty. With a new Artistic Director at the helm, the theatre saw a unique opportunity to reshape its audience engagement strategies and implement significant changes to pricing and purchasing behaviors.
TRG Arts
February 2, 2025
Through strategic planning, data-driven segmentation, and dynamic pricing strategies, two orchestras—Arkansas Symphony Orchestra, and Charleston Symphony—have not only recovered but achieved record-setting results across multiple seasons. This case study highlights the common strategies that led to their remarkable success.
TRG Arts
January 30, 2025
How are audience behaviors shifting? What’s driving revenue growth for arts organizations? In this webinar, TRG Arts’ Eric Nelson and the League of American Orchestras dive into the latest data trends from the Arts & Culture Benchmark, exploring single ticket sales, subscription and membership growth, holiday programming insights, and the state of philanthropic giving.
Eric Nelson
January 28, 2025
For decades, arts organizations have worried about the increasing number of patrons making purchasing decisions later and later in the sales cycle. It’s easy to see why this would be concerning. If buyers are waiting until the eleventh hour, it complicates planning, forecasting, and revenue projections. However, the question remains: Is this actually happening, or is it a myth?
TRG Arts
January 28, 2025
When organizations evaluate ticket sales, they often focus on total revenue. It’s the big-picture metric that reflects financial health and sustainability. But if you want to optimize ticket sales effectively, there’s another critical measure you should be tracking: per-capita revenue.
TRG Arts