We all know the deal - every dollar must work harder right now. Arts organizations can no longer afford to just hit “repeat” on last year’s campaign plan. Whether you’re selling single tickets, season packages, or memberships, a thoughtful refresh...

In September 2023, Chichester Festival Theatre partnered with TRG Arts to strategically deepen audience relationships and drive loyalty. With a new Artistic Director, the theatre saw a unique opportunity to reshape its audience engagement strategies...

As the seasons change, so should your approach to data management. Just as a deep spring clean helps refresh your home, a data spring clean ensures your patron database is in top shape, helping you maximize revenue, improve audience relationships,...

Just like a great musician shapes a performance with crescendos, swells, and pacing, your sales strategy should be just as dynamic. If your sales curve is flat or unpredictable, you’re missing opportunities to maximize revenue and audience...

Managing demand and scaling your hall requires a comprehensive strategy that balances revenue, accessibility, and audience experience. Many arts organizations assume that if they just tweak ticket prices based on demand, they’ll maximize revenue....

Introduction Post-pandemic audience rebuilding has been a challenge for many performing arts organizations, but Minnesota Orchestra has proven that strategic engagement, dynamic pricing, and data-driven segmentation can turn recovery into...

No matter how urgent the present moment feels, arts leaders are always looking ahead. While much about the future remains unpredictable, one thing is certain: AI is here, and its impact is unavoidable.

In our latest webinar, Eric Nelson of TRG Arts and Karen Yair of The League of American Orchestras shared Benchmark insights into revenue, ticket sales, subscriptions, and donor behaviour, based on aggregated data from over 50 U.S. orchestras.

At almost every arts conference or industry gathering, a familiar concern is shared: “What do we do about all the last-minute ticket buyers?” For decades, arts organizations have worried about the increasing number of patrons making purchasing...

Case Study: Arkansas Symphony's Membership and Ticket Sales Growth The Arkansas Symphony Orchestra (ASO) first launched a monthly membership program in August 2017. Seeking to amplify the effectiveness of their membership program, ASO began a...