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What Might Be: Subscription as a Community Builder
“What are Seattle’s biggest theaters banking on to keep them going? Subscriptions.” –Seattle Times, March 21, 2024
Upselling and Cross-Selling Strategies in Single Ticket Campaigns
Every ticket sold is an opportunity. To meet the revenue needs in the arts sector, making the most out of every single ticket purchase is becoming an absolute necessity. With subscription rates fluctuating and first-time ticket buyers disappearing...
Decision-Making in Uncertainty
2024 is soon nearing its end - and what a journey it has been. This year we have covered the story of the rising cost of doing business, shared how to take special care to manage your advocate and lapsed segments, and of course, we have really...
Busting Myths and Building Futures
Just two weeks ago, I presented the Keynote speech at Leap Technology’s 2024 Patron Manager Community Meeting in (chilly) Las Vegas. It was a wonderful event, full of the positive energy of a community that hadn’t been together as a group since...
4 Narratives of the Non-Profit Mindset
Why should your organization care about recurring revenue? Here’s why: even before the pandemic, running non-profit arts and cultural organizations meant running businesses driven less by available revenues and market demand and much more by...
Mindset in our Sector: is it serving us?
I’ve been known for saying “…it’s a tax status, it shouldn’t be an attitude…” and recently I’ve been thinking about this statement. I’ve been thinking about the differences in beliefs, mindset and attitude that exists in charitable/non-profit...
What Might Be: Recurring Revenues - What are we Actually Talking About?
Last week I introduced you to Paul Chambers, SUBTA, and SubSummit in Dallas. Celebrating and sharing the success of the $2 trillion recurring revenue industry, Paul started the SubSummit conference because, “…we were running a subscription box...
Join Me: An Exploration of Creativity
Yes: we’re in the middle of an epic crisis. And during crisis we react, we tunnel, we fire-fight…all of which diminishes our creative energy. This is a TIME when we may not be our creative best. But I’m starting to wonder, based on my 30 years of...
Transformation at TRG Arts
A Context for Then and Now As I watched the arts and culture scene throughout 2020 and 2021, I found myself frequently saying “smaller is better than gone.” This was actioned even within TRG Arts, where we had to furlough or lay off 40% of our team...