The UK Competition and Markets Authority (CMA) recently secured changes from Ticketmaster following its Oasis ticket sale investigation. Fans weren’t told about tiered prices in advance. Some seats were labeled “platinum” even though they offered no...

Arts organizations are surrounded by numbers. Ticket sales, donations, clicks, likes; it’s tempting to measure everything. But here’s the truth: most organizations are tracking too much, and much of it doesn’t actually drive change.

Arts organizations chase dozens of reports. Ticket sales, revenue totals, social impressions, email open rates; the list goes on. But most of those numbers don’t tell you what you really need to know. The most actionable metric might surprise you:...

Arts organizations don’t suffer from a lack of data. They suffer from overload. It’s not a question of “what” to measure; you have the numbers. This is about the “how”: how to turn that tidal wave of data into clear action. Without a culture of...

Pricing is one of the most consequential leadership decisions in the arts, but too often it is guided by instinct, emotion, fear, or habit. These responses feel protective, even empathetic. Yet in practice, they hold organizations back from building...

In the arts, we have grown used to cycles of crisis and recovery. Inflation, shifting audience behaviors, and rising costs have widened the gap between expenses and revenues. Too often, pricing has been left to habit, fear, or emotion. But pricing...

High, medium, or low demand; each scenario requires a different approach. Too often, pricing is treated as “set it and forget it.” But demand is dynamic, and your pricing should be too. Done well, pricing can maximize per-seat revenue, deepen...

Fear and emotion often creep into pricing conversations when decisions are made on instinct instead of evidence. The good news? The data you already have can provide crucial clarity.

Pricing is one of the most powerful strategic levers in an arts organization, yet it’s often overlooked or delegated. The impact, however, is felt everywhere: the quiet pressure behind every budget meeting, every board conversation, every anxious...

Pricing isn’t just a marketing tactic, a programming decision, or a box office task. It’s one of the most consequential leadership decisions you’ll make. The way you set, communicate, and adapt your prices impacts your revenue, audience trust, and...