TRG Arts

TRG Arts

TRG Arts is an international change-agency committed to building thriving arts and cultural organizations by successfully shaping for-profit and non-profit business models.

In the News

The latest insights and updates from TRG Arts

Research & Insights

Our latest insights, blogs and resources.

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CEO & Owner

Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.

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News & Media

Key contacts, media coverage and press releases.

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Our Latest Resources

2024 in Review: A Year of Innovation and Achievement

2025 is here! The start of new year always gives us an opportunity to reflect on a year filled with remarkable accomplishments across the arts sector. Our clients have tackled challenges head-on, embraced innovative strategies, and achieved...

Theatre Royal Plymouth’s Stunning Membership Success

In 2020, Theatre Royal Plymouth, nestled in the historic maritime city of Plymouth England, embarked on a transformative journey to significantly grow its membership base, which then consisted of 1,535 members across a three-tiered structure. A...

Dynamic Pricing: A Strategy for Revenue and Relationship

Dynamic pricing is a tale of two critiques; either hailed as a revenue-maximizing strategy or denounced for making high demand experiences unaffordable for many. Putting strong feelings either way aside, when used strategically, dynamic pricing is a...

Good News from Newcastle: Client Results

There’s a buzz at Newcastle Theatre Royal (NTR), and the numbers tell a story of remarkable growth and strategic success. From outpacing pre-pandemic sales to launching a high-performing membership scheme, NTR is setting an example for arts...

Learning to Love your Lapsed Audiences

Churn, churn, churn, – the ever-present thorn in the side of the performing arts sector. We all know that drawing in crowds is only half the battle—keeping them coming back is where the real challenge lies. It’s a strictly necessary nut to crack,...

What is a Ticket?

Answers to complicated problems are sometimes found in simple questions. If you are working through the challenging tasks at your arts organization like scaling your hall, programming a season, or pulling off a successful donation campaign, let us...

The Dos and Don'ts of Discounting

The previous issue of the Monday Digest Newsletter featured a revealing article based on TRG’s Benchmark data, indicating that, as a sector, ticket prices need to rise another 10% just to catch up to the 29% higher costs since 2019. This necessary...