Dynamic pricing is a tale of two critiques; either hailed as a revenue-maximizing strategy or denounced for making high demand experiences unaffordable for many. Putting strong feelings either way aside, when used strategically, dynamic pricing is a...

There’s a buzz at Newcastle Theatre Royal (NTR), and the numbers tell a story of remarkable growth and strategic success. From outpacing pre-pandemic sales to launching a high-performing membership scheme, NTR is setting an example for arts...

Churn, churn, churn, – the ever-present thorn in the side of the performing arts sector. We all know that drawing in crowds is only half the battle—keeping them coming back is where the real challenge lies. It’s a strictly necessary nut to crack,...

Answers to complicated problems are sometimes found in simple questions. If you are working through the challenging tasks at your arts organization like scaling your hall, programming a season, or pulling off a successful donation campaign, let us...

One of the most pivotal moments in the journey of your patrons is the leap from mere transacting to giving. Understanding this transition from audience member to donor is key for arts administrators seeking to secure sustainable support for their...

The previous issue of the Monday Digest Newsletter featured a revealing article based on TRG’s Benchmark data, indicating that, as a sector, ticket prices need to rise another 10% just to catch up to the 29% higher costs since 2019. This necessary...

Imagine for a moment, the perfect patron. What do they do or not do? How do they engage with your organization? When and where do they make purchases? How often do they come back? What sorts of feedback do they provide to you? Did any of your...

At your arts organization, do ticket buyers and subscribers “belong” to marketing or development? The immediate goals of each department are different, but both need to speak directly with your audiences regularly. It then becomes important to ask -...

In the most doubtful and trying times of the pandemic, imagine you stumbled upon a crystal ball in the dusty backroom of your office that allowed you to see how the sector would perform through 2023?

What is the right next step for each audience member? A dining experience? Membership? Simply to buy a ticket to the next event?