Why the First 90 Days Matter In Jill’s last blog, she asked arts leaders to imagine that for the next 90 days, their teams would focus on earned revenue above all else with consistence and discipline. The first three months of any new year are...

What Can Patron Loyalty Do for You in 2025? Throughout 2024, TRG has frequently reminded the sector of the importance of patron loyalty. We build our counsel based on audience loyalty to secure reliable and recurring revenue for our clients. But...

In the competitive world of arts and culture, loyal patrons—your advocates are the key to sustained growth. At TRG Arts, we’ve developed the RFMG framework to help organizations understand and engage their most committed supporters: Recency,...

In a recent presentation to the League of American Orchestras, Eric Nelson and Kate Hagen tackled one of the most pressing issues facing our sector today: customer churn. With lockdowns and shutdowns behind us, we are working tirelessly to bring new...

Welcome to the latest evolution of Purple Seven!

At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.

Data Analysis in Partnership with David Brownlee and Data Culture Change

Data Analysis in Partnership with David Brownlee and Data Culture Change

Introduction to Theatre Royal Wakefield In the county of West Yorkshire lies a town of 150,000 people called Wakefield, home to the small but mighty Theatre Royal Wakefield (TRW), boasting a Victorian Theatre that has been in service since 1894. We...