At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.

Data Analysis in Partnership with David Brownlee and Data Culture Change

Data Analysis in Partnership with David Brownlee and Data Culture Change

Introduction to Theatre Royal Wakefield In the county of West Yorkshire lies a town of 150,000 people called Wakefield, home to the small but mighty Theatre Royal Wakefield (TRW), boasting a Victorian Theatre that has been in service since 1894. We...

How A Small Theatre Company Achieved Big Results Nine Who Dared: Courage at Little Rock. Photo: Bonnie Bologna. The Situation Great River Educational Arts Theatre (a.k.a. GREAT) is a small but mighty regional producing theater company in central...

Its How You Ask: 3 Effective Evolutions in Annual Fund Messaging During annual fund or membership campaign time, we know you’ve got your game face on. These are your deepest audience relationships, your donors, your advocates, your most ardent...

All Rise Ah subscription, the seldom lauded, oft derided pillar of revenue for ticketing businesses. The present sentiment, especially about fixed-seat subscription, is that it was good enough to get us here, but it’s well past time to move on. Move...

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I’m thinking about our arts and cultural sector’s recovery, and while there’s so much to consider, my mind keeps going back to four letters: R-F-M-G.