In September 2023, Chichester Festival Theatre partnered with TRG Arts to strategically deepen audience relationships and drive loyalty. With a new Artistic Director, the theatre saw a unique opportunity to reshape its audience engagement strategies...

Managing demand and scaling your hall requires a comprehensive strategy that balances revenue, accessibility, and audience experience. Many arts organizations assume that if they just tweak ticket prices based on demand, they’ll maximize revenue....

Introduction Post-pandemic audience rebuilding has been a challenge for many performing arts organizations, but Minnesota Orchestra has proven that strategic engagement, dynamic pricing, and data-driven segmentation can turn recovery into...

Case Study: Arkansas Symphony's Membership and Ticket Sales Growth The Arkansas Symphony Orchestra (ASO) first launched a monthly membership program in August 2017. Seeking to amplify the effectiveness of their membership program, ASO began a...

Sheffield Theatres increases ticketing revenue while also lowering the price on thousands of tickets The Situation: In autumn 2015 Sheffield Theatres was in a good place, seeing increasing revenue returns and having won UK Regional Theatre of the...

2025 is here! The start of new year always gives us an opportunity to reflect on a year filled with remarkable accomplishments across the arts sector. Our clients have tackled challenges head-on, embraced innovative strategies, and achieved...

For an arts marketer wanting to grow an audience, how valuable would it be to know who the high-propensity arts visitors are in their community? Collaboration through Data Center Community Networks makes that very thing possible.

Introduction to Theatre Royal Wakefield In the county of West Yorkshire lies a town of 150,000 people called Wakefield, home to the small but mighty Theatre Royal Wakefield (TRW), boasting a Victorian Theatre that has been in service since 1894. We...

How A Small Theatre Company Achieved Big Results Nine Who Dared: Courage at Little Rock. Photo: Bonnie Bologna. The Situation Great River Educational Arts Theatre (a.k.a. GREAT) is a small but mighty regional producing theater company in central...

A Blockbuster alone won’t transform the loyalty of your audiences. Used purposefully and as part of a long-term strategic plan, that blockbuster can have a great part to play. The Background Northern Stage had aspirations to revolutionise their...