Both marketing and development departments are responsible for deepening patron loyalty at arts organizations. When they work together, everyone wins.

The truth is, what gets measured gets managed.

You’re thinking about buying a Data Center license, so what’s the first concern you might have about this decision? Maybe “How much is it going to cost my organization?”

International arts management consultancy TRG Arts is delighted to welcome UK arts data specialists Purple Seven to its growing organization. The combined resources of TRG Arts and Purple Seven will drive growth and resiliency for clients from the...

New research shows the most price-sensitive audiences have greatest concern about a likely fall in disposable income A recent survey conducted by 38 theatres across the UK shows that concerns around the rising cost of living and its repercussions...

Agreement Provides Statista With Access to World’s Largest Global Arts and Cultural Consumer Dataset International arts management consultants TRG Arts and UK arts data specialists Purple Seven announce that they are partnering with Statista, a...

A Blockbuster alone won’t transform the loyalty of your audiences. Used purposefully and as part of a long-term strategic plan, that blockbuster can have a great part to play. The Background Northern Stage had aspirations to revolutionise their...

Despite widespread reports of the subscription’s decline, these loyalty programs continue to generate a large amount of revenue for performing arts organizations. Knowing what we know about audiences in 2016, what strategies are proven to help the...

The Situation: Royal Manitoba Theatre Centre (Royal MTC) was stable throughout the recession. However, the company saw a dip in patron-generated revenue in the 2011–12 season, attributed to changes in their entertainment landscape, including the...