What is the right next step for each audience member? A dining experience? Membership? Simply to buy a ticket to the next event?

Why the First 90 Days Matter In Jill’s last blog, she asked arts leaders to imagine that for the next 90 days, their teams would focus on earned revenue above all else with consistence and discipline. The first three months of any new year are...

Every ticket sold is an opportunity. To meet the revenue needs in the arts sector, making the most out of every single ticket purchase is becoming an absolute necessity. With subscription rates fluctuating and first-time ticket buyers disappearing...

What Can Patron Loyalty Do for You in 2025? Throughout 2024, TRG has frequently reminded the sector of the importance of patron loyalty. We build our counsel based on audience loyalty to secure reliable and recurring revenue for our clients. But...

Ticket sales data. You are probably either swimming in it or wandering through the desert. Either way, it can be hard to know which data points are the most useful to track. Your ability to be closely monitor ticket sales performance is as important...

2024 is soon nearing its end - and what a journey it has been. This year we have covered the story of the rising cost of doing business, shared how to take special care to manage your advocate and lapsed segments, and of course, we have really...

Arts and Culture Leaders,

It's September, that means you’ve already been getting ready for holiday programming for months! Your campaigns are likely already set, but let’s cover another crucial piece of the campaign, bring the momentum into next year.

In the competitive world of arts and culture, loyal patrons—your advocates are the key to sustained growth. At TRG Arts, we’ve developed the RFMG framework to help organizations understand and engage their most committed supporters: Recency,...

Just two weeks ago, I presented the Keynote speech at Leap Technology’s 2024 Patron Manager Community Meeting in (chilly) Las Vegas. It was a wonderful event, full of the positive energy of a community that hadn’t been together as a group since...