Case Study: Arkansas Symphony's Membership and Ticket Sales Growth The Arkansas Symphony Orchestra (ASO) first launched a monthly membership program in August 2017. Seeking to amplify the effectiveness of their membership program, ASO began a...

Sheffield Theatres increases ticketing revenue while also lowering the price on thousands of tickets The Situation: In autumn 2015 Sheffield Theatres was in a good place, seeing increasing revenue returns and having won UK Regional Theatre of the...

As we reflect on 2024’s performing arts data and project forward into 2025, a few key trends emerge. TRG’s Arts & Culture Benchmark—the largest dataset of arts consumption in the world—gives us a powerful lens through which to understand audience...

As we step into 2025, the performing arts sector faces a landscape shaped by shifting audience behaviors, economic realities, and evolving technology. Based on the latest data and trends, here are our bold predictions for the year ahead—and what...

The live arts and performing culture sector remains in a period of unprecedented disruption. Recent conversations among industry leaders reveal a dual reality: on the one hand there is a palpable fatigue from years of upheaval exacerbated by global...

Unbridled passion is the key to success, right? In his conversation at APAP 2025 with Jill Robinson, Seth Godin suggested a different truth: while passion and authenticity are valuable, they can be overrated. Instead, disciplined consistency and the...

Why are we here? It’s tempting to believe that the future of the performing arts will be defined by digital access. But as Seth Godin and Jill discussed at APAP 2025, that’s not the future. Not because the technology won’t exist, but because the...

Executive Summary - Key Findings Data from 385 CRMs of arts venues illustrate two years of extremely challenging trading in all territories. While reductions in sales and revenues in 2020 were universally catastrophic, the pace of recovery between...

When organizations evaluate ticket sales, they often focus on total revenue. It’s the big-picture metric that reflects financial health and sustainability. But if you want to optimize ticket sales effectively, there’s another critical measure you...