Why should your organization care about recurring revenue? Here’s why: even before the pandemic, running non-profit arts and cultural organizations meant running businesses driven less by available revenues and market demand and much more by...

I’ve been known for saying “…it’s a tax status, it shouldn’t be an attitude…” and recently I’ve been thinking about this statement. I’ve been thinking about the differences in beliefs, mindset and attitude that exists in charitable/non-profit...

At your arts organization, do ticket buyers and subscribers “belong” to marketing or development? The immediate goals of each department are different, but both need to speak directly with your audiences regularly. It then becomes important to ask -...

In a recent presentation to the League of American Orchestras, Eric Nelson and Kate Hagen tackled one of the most pressing issues facing our sector today: customer churn. With lockdowns and shutdowns behind us, we are working tirelessly to bring new...

Welcome to the latest evolution of Purple Seven!

Last week I introduced you to Paul Chambers, SUBTA, and SubSummit in Dallas. Celebrating and sharing the success of the $2 trillion recurring revenue industry, Paul started the SubSummit conference because, “…we were running a subscription box...

At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.

Data Analysis in Partnership with David Brownlee and Data Culture Change

Yes: we’re in the middle of an epic crisis. And during crisis we react, we tunnel, we fire-fight…all of which diminishes our creative energy. This is a TIME when we may not be our creative best. But I’m starting to wonder, based on my 30 years of...