Last week I introduced you to Paul Chambers, SUBTA, and SubSummit in Dallas. Celebrating and sharing the success of the $2 trillion recurring revenue industry, Paul started the SubSummit conference because, “…we were running a subscription box...

At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.

Data Analysis in Partnership with David Brownlee and Data Culture Change

Yes: we’re in the middle of an epic crisis. And during crisis we react, we tunnel, we fire-fight…all of which diminishes our creative energy. This is a TIME when we may not be our creative best. But I’m starting to wonder, based on my 30 years of...

Data Analysis in Partnership with David Brownlee and Data Culture Change

Introduction to Theatre Royal Wakefield In the county of West Yorkshire lies a town of 150,000 people called Wakefield, home to the small but mighty Theatre Royal Wakefield (TRW), boasting a Victorian Theatre that has been in service since 1894. We...

A Context for Then and Now As I watched the arts and culture scene throughout 2020 and 2021, I found myself frequently saying “smaller is better than gone.” This was actioned even within TRG Arts, where we had to furlough or lay off 40% of our team...

How A Small Theatre Company Achieved Big Results Nine Who Dared: Courage at Little Rock. Photo: Bonnie Bologna. The Situation Great River Educational Arts Theatre (a.k.a. GREAT) is a small but mighty regional producing theater company in central...