In the News
The latest insights and updates from TRG Arts
CEO & Owner
Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.
Our Latest Resources


When Arts Funding Dries Up, What’s Your Next Move?
A recent study from Campaign for the Arts lays bare a hard truth: the UK ranks among the lowest spenders on culture in Europe. Local government spending on cultural and heritage services has plummeted, all whilst inflation and running costs continue...


Building Momentum, Leveraging Assets, and Staying Disciplined
In the arts sector, success often feels fleeting. A record-breaking season or a standout fundraising campaign can feel like a lucky break—a brief high point in an otherwise challenging year or years. But sustainable success isn’t luck – its...


An Arts Marketing Makeover: Start Fresh in 2025
What worked last year might not work this year. With audience behaviors shifting, costs rising, and competition intensifying, it’s critical for arts organizations to reassess and optimize their marketing strategies. If your campaigns are...


5 Critical Questions For Your Sales and Marketing Team
Driving audience engagement and achieving sustainable revenue growth starts with asking the right questions. Knowing how to prompt and guide your sales and marketing team is key to ensuring they deliver excellent results.


2024 in Review: A Year of Innovation and Achievement
2025 is here! The start of new year always gives us an opportunity to reflect on a year filled with remarkable accomplishments across the arts sector. Our clients have tackled challenges head-on, embraced innovative strategies, and achieved...


30% of NYTW’s Ticket Sales Enabled by TRG's Community Network
For an arts marketer wanting to grow an audience, how valuable would it be to know who the high-propensity arts visitors are in their community? Collaboration through Data Center Community Networks makes that very thing possible.


Theatre Royal Plymouth’s Stunning Membership Success
In 2020, Theatre Royal Plymouth, nestled in the historic maritime city of Plymouth England, embarked on a transformative journey to significantly grow its membership base, which then consisted of 1,535 members across a three-tiered structure. A...


Tools for Your Trade: Patron Loyalty Index and Programmatic Analysis
Staying ahead of audience engagement and fundraising is a continuous challenge at arts organizations. As a sector, we are much better at getting new audiences in the door than we are at keeping them engaged (talking about you 85% attrition rate),...