Rolling Out the Red Carpet for Your Advocates
In the competitive world of arts and culture, loyal patrons—your advocates are the key to sustained growth. At TRG Arts, we’ve developed the RFMG framework to help organizations understand and engage their most committed supporters: Recency,...
Busting Myths and Building Futures
Just two weeks ago, I presented the Keynote speech at Leap Technology’s 2024 Patron Manager Community Meeting in (chilly) Las Vegas. It was a wonderful event, full of the positive energy of a community that hadn’t been together as a group since...
4 Narratives of the Non-Profit Mindset
Why should your organization care about recurring revenue? Here’s why: even before the pandemic, running non-profit arts and cultural organizations meant running businesses driven less by available revenues and market demand and much more by...
Mindset in our Sector: is it serving us?
I’ve been known for saying “…it’s a tax status, it shouldn’t be an attitude…” and recently I’ve been thinking about this statement. I’ve been thinking about the differences in beliefs, mindset and attitude that exists in charitable/non-profit...
6 Strategies for Synergy Between Marketing and Development Teams
At your arts organization, do ticket buyers and subscribers “belong” to marketing or development? The immediate goals of each department are different, but both need to speak directly with your audiences regularly. It then becomes important to ask -...
A Refocus on Relationship in Orchestra and Beyond
In a recent presentation to the League of American Orchestras, Eric Nelson and Kate Hagen tackled one of the most pressing issues facing our sector today: customer churn. With lockdowns and shutdowns behind us, we are working tirelessly to bring new...
Exciting New Features of Purple Seven: May 2024 Release
Welcome to the latest evolution of Purple Seven!
What Might Be: Recurring Revenues - What are we Actually Talking About?
Last week I introduced you to Paul Chambers, SUBTA, and SubSummit in Dallas. Celebrating and sharing the success of the $2 trillion recurring revenue industry, Paul started the SubSummit conference because, “…we were running a subscription box...
TRG Clients are Focused on Recurring Revenues - and the Results Show it
At TRG we frequently promote four things: Recency – Frequency – Monetary Investment – Growth. Our suite of counsel is formulated around driving these four patron behaviors in every strategic decision you make at your arts organization.