Data Analysis in Partnership with David Brownlee and Data Culture Change

Introduction to Theatre Royal Wakefield In the county of West Yorkshire lies a town of 150,000 people called Wakefield, home to the small but mighty Theatre Royal Wakefield (TRW), boasting a Victorian Theatre that has been in service since 1894. We...

A Context for Then and Now As I watched the arts and culture scene throughout 2020 and 2021, I found myself frequently saying “smaller is better than gone.” This was actioned even within TRG Arts, where we had to furlough or lay off 40% of our team...

How A Small Theatre Company Achieved Big Results Nine Who Dared: Courage at Little Rock. Photo: Bonnie Bologna. The Situation Great River Educational Arts Theatre (a.k.a. GREAT) is a small but mighty regional producing theater company in central...

Its How You Ask: 3 Effective Evolutions in Annual Fund Messaging During annual fund or membership campaign time, we know you’ve got your game face on. These are your deepest audience relationships, your donors, your advocates, your most ardent...

First, let me say: I’ve been looking hard to find a sector harder hit by pandemic economics than live and in-person, mid-sized performing arts and cultural businesses. Many sectors were affected dramatically, too—think restaurants and travel—but I...

All Rise Ah subscription, the seldom lauded, oft derided pillar of revenue for ticketing businesses. The present sentiment, especially about fixed-seat subscription, is that it was good enough to get us here, but it’s well past time to move on. Move...

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This content was first presented in February 2023 as part of The Future of Loyalty, a panel event hosted by Spektrix. Watch the full webinar and access resources here. Spektrix provides ticketing, marketing and fundraising CRM software for arts and...